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Questions you should ask about your web site

If you are looking to create a new website or reinvent an existing but under performing website, the list below will help you focus on some important aspects and bring clarity to your site.

  1. What is your business (be concise)?
  2. What does your web site do for your business?
  3. Who are your customers and how well do you know them?
  4. What do your customers want from your web site?
  5. How often will you need to update your site and how do you want to do that?
  6. How do you market your web site?
  7. What related web sites will link to yours (colleagues, professional associations, etc..)?
  8. What technologies and services does your web site need (downloadable content, accept payments, blog, bulletin board, etc…)?
  9. What do you want your site to look like (make a list of other sites you like)?

After answering these questions, a knowledgeable web designer/developer should be able to help identify whether you need a traditional ‘static’ site, or a CMS  (Content Management System), or a blog, or some combination of these.

Some of these answers will help you think about whether to use traditional forms of marketing, or if social media might be a good solution.

The most important goal of these questions is start looking at your website objectively, from the perspective of a potential client or user. To create a successful site that resonates, learn to look at it from the outside in like a user/client rather than from the inside out like an owner.